Most people have heard of Search Engine Optimization – or SEO. It basically means placing key search words and phrases in your content to ensure your site is found when people search the internet.
Sounds simple, right? Not so much anymore! In the early days of websites, when there wasn’t much competition in the marketplace, you could more-or-less guarantee the local shoe shop came up when people searched for ‘shoes’.
Type in ‘shoes’ today and you get 1,590,000,000 results! Your SEO strategy needs to be far more personalised and researched if you want your business to feature in those top rankings.
SEO comes in two main forms: organic and paid. Fairly self-explanatory, organic means using specific search words and phrases to try and boost your ranking without paid advertising.
Let’s say you search for ‘shoes in Brisbane’. Those first three results that appear are the result of paid SEO, while those that follow were generated by organic SEO. And the higher they rank, the better their SEO strategy.
Here at Suncoast Web Solutions, we stay up-to-date with all the latest SEO trends and Google algorithm updates, so that we can provide the best advice to our clients. We’ll even do a FREE SEO audit of your business. Call us today to find out more.
Paid Search results are the results you see on the right hand side of most search engines, and at the top of the main results on the left hand side of the search results page. They often have the small word ‘AD’ beside them.
If it isn’t done correctly, Paid Search can be a very expensive exercise in online advertising. Why? Because many business owners try to do it themselves, without the necessary expertise.
Or they entrust the campaign to someone who is simply not experienced or qualified enough to handle the task. Because you are paying for every “click”, costs can add up incredibly quickly.
The best practice approach is to get an experienced Paid Search professional to set up the campaign so that it is well structured, tightly controlled in terms of expenditure, and very well targeted to the keywords, locations and target audience you want to reach.
Using actual search data, a professional organisation like Suncoast Web Solutions will be able to create and test campaigns for limited cost that will demonstrate how reliable they are, and whether they fit your budget.
To find out more about what can be done with Paid Search for your business contact Suncoast Web Solutions today.
Social Media Marketing – or SMM – refers to the use of social networks and applications to promote your organisation. These might include Facebook, Twitter, Pinterest, Google +, Instagram, Tumblr, YouTube, and LinkedIn.
Whilst some material can be shared from your website, most of these applications require short, specially written, SEO content.
SMM can be paid or unpaid. Social Media Marketing is becoming increasingly popular and effective, due to the very large numbers of potential customers who use those networks. The number of worldwide social media users is expected to hit 1.96 billion in 2018.
Along with a strong SEO strategy, SMM will result in more traffic being driven to your site and, therefore, improved ranking on search results pages.
Posting to social media will also enable you to build better relationships with your customers.
Content marketing involves creating and sharing online material – such as blogs, articles, videos, and social media posts – to boost traffic to your site, and increase sales.
Good content marketing does this by creating fresh, quality content – not advertorial – that stimulates interest in certain products or services.
Whilst it might appear natural and unstructured, content marketing requires a very strategic approach. It still relies heavily on SEO, and involves detailed research to define key demographics.
Blogs are now one of the most effective forms of Content Marketing, as they cover all bases. They engage, entertain, and inform, whilst establishing your brand as an authoritative voice. They also help build a relationship between your business and your (potential) customer.
Regular, monitored blogs will help a business generate feedback on its products, by sparking online chats and reviews. It’s worth noting that for this to be truly effective, you should always respond promptly to online comments and questions.
A blog might also help you reach new/different markets, as it is shared amongst social media networks. Suncoast Web Solutions offers a full Content Marketing service, so call us soon to discuss your needs.
This is much the same principle as any SEO strategy, and equally important. Unfortunately, we see some very serious errors when it comes to effective eCommerce SEO.
The very nature of an eCommerce site is that you will list many different products. But a list alone is not enough to boost your ranking, and that’s what makes eCommerce SEO such a specialist service. To begin with, you should include an optimized product description for every item. And this needs to be unique. Repeating the same copy over and over will see you penalized by Google.
You should not simply copy and paste the manufacturer’s product description. This information has already been published online and, if you copy it, you may find your site banned from the search engines. Your search engine ranking will be boosted quite substantially if your eCommerce site includes customer reviews. A very large percentage of buyers make their decisions based on reviews.
UX – or User Experience – is also extremely important in creating and managing a good eCommerce website. Search engines like Google are all about the customer, not the business. Your website needs to be not only eye-catching, original and informative, it also needs to be easy to navigate, and fast to load.
Most organisations don’t have the skills required to set up the most effective eCommerce site – that’s where Suncoast Web Solutions comes in. We have the tools and the knowledge to build your new site, so that it really works.
Local SEO is a style of marketing that still revolves around the use of an SEO strategy, but the focus is on ‘local’. And we’ll let you into a little secret: search engines love Local SEO!
Google tells us that 76% of people who search on a mobile device for something nearby, visit a store within a day. A large percentage of those make a purchase. And get this, at least 35% of all Google searches are local.
These are very positive statistics that tell us local businesses are on shoppers’ radar – when they are professionally marketed and promoted. Just about any business can take advantage of a professional Local SEO strategy, and it’s a great way of optimizing a small business’s limited marketing budget.
If you’d like to boost your Local SEO ranking, let’s catch up for a chat. The first thing we will need to do is check that your business is listed accurately on the web. This might sound obvious, but citation correction is very common.
We know, this one sounds a bit worrying, right? But it’s not what you think! Online Reputation Management – or ORM – is about controlling what information about your organisation is available online, and restoring or improving your brand’s reputation. It’s all about shaping public perception.
An extreme example of this might be a restaurant that recently endured a salmonella outbreak. Or a badly rundown business, that now has new management in place.
The need for ORM is largely a result of our desire to be talked about. The very nature of Internet Marketing demands it! If people are not talking about your business, then your marketing strategy is not working.
However, with so much discussion online, through forums and social media, it’s important to manage the content.
Poor Online Reputation Management can have dire results. You can be sure your competitors will take advantage of the situation, for starters. In addition, you must remember that word-of-mouth operates both ways.
If you feel your business is suffering the effects of a poor online reputation, why not come in for a chat? Suncoast Web Solutions will have a solution for your problem.