Suncoast Web Solutions

Why Search Engine Optimization Is Essential

Whilst we all want our websites to look amazing and eye-catching, with all the bells and whistles, that’s not the most important goal.

Right at the top of your list of website requirements must be the words SEARCH ENGINE OPTIMIZATION – or SEO.

Without the right words and phrases in place to attract search engines, your website is nothing more than words and pictures.

SEO has reached a new level of sophistication these days, and the way we design and build websites has evolved alongside. It’s not just your blogs and posts that need to be optimized, but the website content itself.

Search Engine Optimization

Why Is This So Important?

Optimizing a website is a way of helping your website perform well in ORGANIC SEARCH. And the better it works, the less you have to fork out for PAID SEARCH.

Research suggests that shoppers trust organic search results more than paid, so you are not only boosting your traffic, but also your conversions.

5 Things You Need To Know About SEO

High quality content and link building are the two most important signals used by Google to rank your website (Andrey Lipattsev, Search Quality Senior Strategist at Google).

  • Organisations with a strong keyword in the business name rank 1.5 spots higher than those who don’t.
  • 70% of the links potential customers click on are organic.
  • 82.6% of people using the internet use Search.
  • 75% of users only look at the first page of search results.

Want to get your organisation on that front page? Talk to us now about Search Engine Optimization.

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