What Is An eCommerce SEO Campaign?
Let’s say it’s a bit like a regular SEO campaign, only different! To clarify, whilst there will still be common keywords, there will also need to be some very specific keywords, to channel users towards your products.
A huge mistake many businesses make is to simply copy and paste the manufacturer’s description of their products. Big no-no. Google and other search engines hate this approach and here is why.
Those clever little search engine bots are watching you! If that content has been used identically elsewhere, they will know and you will be penalised.
Annoying perhaps, but understandable, too. Google is all about the UX – or User Experience. It doesn’t care too much about your business. So if you design your eCommerce SEO campaign with the customer in mind, you should do well.