A good website serves many purposes to its owners. It entertains, educates, engages and sells your products and services.
It can only do these things effectively if it can be found easily by your existing and potential customers. Getting in before it gets all too hard and expensive is now. Right now there is only 33% of the world’s population online but that number is increasing each day. Internet Marketing and Website trends are constantly changing and so are the demands of consumers.
To get to the top of leading search engines and social media search results, you need to have a combination of a solid internet marketing, social media and paid campaign strategy. Even though we are based on the Sunshine Coast we have clients around the globe and frequently visit them in their offices.
Google says PageSpeed and an HTTPS secure server is important for EVERYONE!
Unfortunately, most websites fail to load within 5 seconds. If your website falls into this category, it will mean your site rankings will be affected. Now is the time to get your website tested to see if it could be a victim of being slow to load!
We have a team of Digital Marketing specialists who have been working in the industry for over 12 years. We have Google Ads Certified Professionals, Organic SEO Experts, Social Media Specialists and Creative Content Writers.
Finding the right team to help you market your business online is crucial to the success of your website. We said “the right team” because an individual cannot do what it takes to make your site a success. Let’s take a look at what we do when working with our clients on their Digital Marketing strategy.
A good website serves many purposes to its owners. It entertains, educates, engages and sells your products and services.
It can only do these things effectively if it can be found easily by your existing and potential customers. Getting in before it gets all too hard and expensive is now. Right now there is only 33% of the world’s population online but that number is increasing each day. Internet Marketing and Website trends are constantly changing and so are the demands of consumers.
To get to the top of leading search engines and social media search results, you need to have a combination of a solid internet marketing, social media and paid campaign strategy. Even though we are based on the Sunshine Coast we have clients around the globe and frequently visit them in their offices.
Google says PageSpeed and an HTTPS secure server is important for EVERYONE!
Unfortunately, most websites fail to load within 5 seconds. If your website falls into this category, it will mean your site rankings will be affected. Now is the time to get your website tested to see if it could be a victim of being slow to load!
We have a team of Digital Marketing specialists who have been working in the industry for over 12 years. We have Google Ads Certified Professionals, Organic SEO Experts, Social Media Specialists and Creative Content Writers.
Finding the right team to help you market your business online is crucial to the success of your website. We said “the right team” because an individual cannot do what it takes to make your site a success. Let’s take a look at what we do when working with our clients on their Digital Marketing strategy.
We understand that your campaign has to be results driven and getting a good return on investment is important. We send out regular reports showing ranking changes and traffic changes so you can see how we are performing. You can even track where your traffic is coming from
We want our customers to hear from the "gift horse" and not get the answers via "Chinese Whispers" so to speak. Our team members will communicate directly with you either via the project management platform we use called "Teamwork" or via your preferred messaging app. If you want regular phone calls we can organise that as well.
Our tried and tested internet marketing strategies can improve your site's ranking, getting you onto the first page of results. Then we can help you generate an increased number of visitors - not just any visitors, but the target audience you are looking for. So how do we manage this? By analyzing your website and that of your competitors. We can then work out what search terms customers in your category are using. By understanding these things we can devise and deploy a strategy that will help attract those customers.
Through out any search engine optimization (SEO), paid search (Google Adwords) or Social Media campaign it is important that the team you are working with can help design, build and alter your website to increase the conversions that come through from your campaigns traffic. Our team consists of designers and developers as well who can help implement the changes needed in order to get better results or to fix issues preventing people accessing parts of the site. We are also here to answer any questions you may have about your campaign or website.
Each month you will get an invoice from us outlining the campaign costs and it is broken down to each service. We will also send a separate invoice for any design and/or development work we have carried out in the previous month. You can pay via Credit Card, PayPal or Direct Debit.
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What Is SEO and How Does SEO Work?
Most people have heard of Search Engine Optimization â or SEO. It basically means placing key search words and phrases in your content to ensure your site is found when people search on the internet.
Sounds simple, right? Not so much anymore! In the early days of websites, when there wasnât much competition in the marketplace, you could more-or-less guarantee the local shoe shop came up when people searched for shoes.
Type in âShoesâ today and you get 1,590,000,000 results! Your SEO strategy needs to be far more personalized and researched if you want your business to feature in those top rankings.
Fairly self-explanatory, organic means using specific search words and phrases to try and boost your ranking without paid advertising.
Letâs say you search for âShoes in Brisbaneâ. The first three results that appear are the result of paid SEO, while those that follow were generated by organic SEO. And the higher the rank, the better their SEO strategy.
Here at Suncoast Web Solutions, we stay up-to-date with all the latest SEO trends and Google algorithm updates, so that we can provide the best advice to our clients. Weâll even do a FREE SEO audit of your business. Call us today to find out more.
Get More InfoWe know, this one sounds a bit worrying, right? But itâs not what you think! Online Reputation Management â or ORM â is about controlling what information about your organisation is available online, and restoring or improving your brandâs reputation. Itâs all about shaping public perception.
An extreme example of this might be a restaurant that recently endured a salmonella outbreak. Or a badly rundown business, that now has new management in place.
The need for ORM is largely a result of our desire to be talked about. The very nature of Internet Marketing demands it! If people are not talking about your business, then your marketing strategy is not working.
However, with so much discussion online, through forums and social media, itâs important to manage the content.
Poor Online Reputation Management can have dire results. You can be sure your competitors will take advantage of the situation, for starters. In addition, you must remember that word-of-mouth operates both ways.
If you feel your business is suffering the effects of a poor online reputation, why not come in for a chat? Suncoast Web Solutions will have a solution for your problem.
Get More InfoWhat is Paid Marketing Campaigning? Is Paid Advertising Worth It?
Paid Internet Marketing is an opportunity to advertise with the sponsored listings of search engines, partner sites or social media networks by paying to display your ads for a certain time duration according to your budget and targeted audiences.
Paid Search can be a very expensive exercise in online advertising if it isnât done correctly. Why? Many business owners try to do it themselves, without the necessary expertise and costs can add up incredibly quickly. Because you are paying for every âclickâ.
The best practice approach is to get an experienced Paid Campaigning professional to set up the campaign so that it is well structured, tightly controlled in terms of expenditure, and very well targeted to the keywords, locations and target audience (demographics) you want to reach.
Using actual search data, a professional organization like Suncoast Web Solutions will be able to create and test campaigns for a limited cost that will demonstrate how reliable they are, and whether they fit your budget.
To find out more about what can be done with Paid Search for your business contact Suncoast Web Solutions today.
Get More InfoWhat is Social Media Marketing? How Does Social Media Marketing Work?
Social media marketing is another form of Internet marketing. Itâs to the use of social media platforms to promote your brand, and drive website traffic through your content and engaging the target consumers to increase sales on social media channels like Facebook, Twitter, LinkedIn, YouTube Instagram, Pinterest, Google My Business and more âŠ
Whilst some material can be shared from your website, most of these applications require short, specially written, catchy content.
Social Media Marketing is becoming increasingly popular and effective, due to the very large numbers of potential customers who use those networks. The number of worldwide social media users is expected to hit 1.96 billion in 2018.
Along with a strong SEO strategy, SMM will result in more traffic being driven to your site and, therefore, improved ranking on search results pages.
Contact Suncoast Web Solutions to post on social media to build better relationships with your customers.
Get More InfoHow Does Content Help in Internet Marketing? How Important It Is?
Content helps to improve conversions because it allows connecting with the targeted audiences to educate them and transform to the potential customers, also encouraged to make the purchasing decision.
Content marketing involves creating and sharing online material â such as blogs, articles, videos, and social media posts â to boost traffic to your site, and increase sales.
Content Marketing Is More Effective Than Traditional Marketing! (Strong)
Good content marketing does this by creating fresh, quality content â not advertorial â that stimulates interest in certain products or services.
Whilst it might appear natural and unstructured, content marketing requires a very strategic approach. It still relies heavily on Internet marketing and involves detailed research to define key demographics.
Blogs are now one of the most effective forms of Content Marketing, as they cover all bases. They engage, entertain, and inform, whilst establishing your brand as an authoritative voice. They also help build a relationship between your business and your (potential) customer.
Regular, monitored blogs will help a business generate feedback on its products, by sparking online chats and reviews. Itâs worth noting that for this to be truly effective, you should always respond promptly to online comments and questions.
A blog might also help you reach new/different markets, as it is shared amongst social media networks. Suncoast Web Solutions offers a full Content Marketing service, so call us soon to discuss your needs.
Get More InfoThis is much the same principle as any SEO strategy, and equally important. Unfortunately, we see some very serious errors when it comes to effective eCommerce SEO.
The very nature of an eCommerce site is that you will list many different products. But a list alone is not enough to boost your ranking, and thatâs what makes eCommerce SEO such a specialist service. To begin with, you should include an optimized product description for every item. And this needs to be unique. Repeating the same copy over and over will see you penalized by Google.
You should not simply copy and paste the manufacturerâs product description. This information has already been published online and, if you copy it, you may find your site banned from the search engines. Your search engine ranking will be boosted quite substantially if your eCommerce site includes customer reviews. A very large percentage of buyers make their decisions based on reviews.
UX â or User Experience â is also extremely important in creating and managing a good eCommerce website. Search engines like Google are all about the customer, not the business. Your website needs to be not only eye-catching, original and informative, it also needs to be easy to navigate, and fast to load.
Most organisations donât have the skills required to set up the most effective eCommerce site â thatâs where Suncoast Web Solutions comes in. We have the tools and the knowledge to build your new site so that it really works.
Get More InfoLocal SEO is a style of marketing that still revolves around the use of an SEO strategy, but the focus is on âlocalâ. And weâll let you into a little secret: search engines love Local SEO!
Google tells us that 76% of people who search on a mobile device for something nearby, visit a store within a day. A large percentage of those make a purchase. And get this, at least 35% of all Google searches are local.
These are very positive statistics that tell us local businesses are on shoppersâ radar â when they are professionally marketed and promoted. Just about any business can take advantage of a professional Local SEO strategy, and itâs a great way of optimizing a small businessâs limited marketing budget.
If youâd like to boost your Local SEO ranking, letâs catch up for a chat. The first thing we will need to do is check that your business is listed accurately on the web. This might sound obvious, but citation correction is very common.
Get More InfoWhat Is SEO and How Does SEO Work?
Most people have heard of Search Engine Optimization â or SEO. It basically means placing key search words and phrases in your content to ensure your site is found when people search on the internet.
Sounds simple, right? Not so much anymore! In the early days of websites, when there wasnât much competition in the marketplace, you could more-or-less guarantee the local shoe shop came up when people searched for shoes.
Type in âShoesâ today and you get 1,590,000,000 results! Your SEO strategy needs to be far more personalized and researched if you want your business to feature in those top rankings.
Fairly self-explanatory, organic means using specific search words and phrases to try and boost your ranking without paid advertising.
Letâs say you search for âShoes in Brisbaneâ. The first three results that appear are the result of paid SEO, while those that follow were generated by organic SEO. And the higher the rank, the better their SEO strategy.
Here at Suncoast Web Solutions, we stay up-to-date with all the latest SEO trends and Google algorithm updates, so that we can provide the best advice to our clients. Weâll even do a FREE SEO audit of your business. Call us today to find out more.
Get More InfoWe know, this one sounds a bit worrying, right? But itâs not what you think! Online Reputation Management â or ORM â is about controlling what information about your organisation is available online, and restoring or improving your brandâs reputation. Itâs all about shaping public perception.
An extreme example of this might be a restaurant that recently endured a salmonella outbreak. Or a badly rundown business, that now has new management in place.
The need for ORM is largely a result of our desire to be talked about. The very nature of Internet Marketing demands it! If people are not talking about your business, then your marketing strategy is not working.
However, with so much discussion online, through forums and social media, itâs important to manage the content.
Poor Online Reputation Management can have dire results. You can be sure your competitors will take advantage of the situation, for starters. In addition, you must remember that word-of-mouth operates both ways.
If you feel your business is suffering the effects of a poor online reputation, why not come in for a chat? Suncoast Web Solutions will have a solution for your problem.
Get More InfoWhat is Paid Marketing Campaigning? Is Paid Advertising Worth It?
Paid Internet Marketing is an opportunity to advertise with the sponsored listings of search engines, partner sites or social media networks by paying to display your ads for a certain time duration according to your budget and targeted audiences.
Paid Search can be a very expensive exercise in online advertising if it isnât done correctly. Why? Many business owners try to do it themselves, without the necessary expertise and costs can add up incredibly quickly. Because you are paying for every âclickâ.
The best practice approach is to get an experienced Paid Campaigning professional to set up the campaign so that it is well structured, tightly controlled in terms of expenditure, and very well targeted to the keywords, locations and target audience (demographics) you want to reach.
Using actual search data, a professional organization like Suncoast Web Solutions will be able to create and test campaigns for a limited cost that will demonstrate how reliable they are, and whether they fit your budget.
To find out more about what can be done with Paid Search for your business contact Suncoast Web Solutions today.
Get More InfoWhat is Social Media Marketing? How Does Social Media Marketing Work?
Social media marketing is another form of Internet marketing. Itâs to the use of social media platforms to promote your brand, and drive website traffic through your content and engaging the target consumers to increase sales on social media channels like Facebook, Twitter, LinkedIn, YouTube Instagram, Pinterest, Google My Business and more âŠ
Whilst some material can be shared from your website, most of these applications require short, specially written, catchy content.
Social Media Marketing is becoming increasingly popular and effective, due to the very large numbers of potential customers who use those networks. The number of worldwide social media users is expected to hit 1.96 billion in 2018.
Along with a strong SEO strategy, SMM will result in more traffic being driven to your site and, therefore, improved ranking on search results pages.
Contact Suncoast Web Solutions to post on social media to build better relationships with your customers.
Get More InfoHow Does Content Help in Internet Marketing? How Important It Is?
Content helps to improve conversions because it allows connecting with the targeted audiences to educate them and transform to the potential customers, also encouraged to make the purchasing decision.
Content marketing involves creating and sharing online material â such as blogs, articles, videos, and social media posts â to boost traffic to your site, and increase sales.
Content Marketing Is More Effective Than Traditional Marketing! (Strong)
Good content marketing does this by creating fresh, quality content â not advertorial â that stimulates interest in certain products or services.
Whilst it might appear natural and unstructured, content marketing requires a very strategic approach. It still relies heavily on Internet marketing and involves detailed research to define key demographics.
Blogs are now one of the most effective forms of Content Marketing, as they cover all bases. They engage, entertain, and inform, whilst establishing your brand as an authoritative voice. They also help build a relationship between your business and your (potential) customer.
Regular, monitored blogs will help a business generate feedback on its products, by sparking online chats and reviews. Itâs worth noting that for this to be truly effective, you should always respond promptly to online comments and questions.
A blog might also help you reach new/different markets, as it is shared amongst social media networks. Suncoast Web Solutions offers a full Content Marketing service, so call us soon to discuss your needs.
Get More InfoThis is much the same principle as any SEO strategy, and equally important. Unfortunately, we see some very serious errors when it comes to effective eCommerce SEO.
The very nature of an eCommerce site is that you will list many different products. But a list alone is not enough to boost your ranking, and thatâs what makes eCommerce SEO such a specialist service. To begin with, you should include an optimized product description for every item. And this needs to be unique. Repeating the same copy over and over will see you penalized by Google.
You should not simply copy and paste the manufacturerâs product description. This information has already been published online and, if you copy it, you may find your site banned from the search engines. Your search engine ranking will be boosted quite substantially if your eCommerce site includes customer reviews. A very large percentage of buyers make their decisions based on reviews.
UX â or User Experience â is also extremely important in creating and managing a good eCommerce website. Search engines like Google are all about the customer, not the business. Your website needs to be not only eye-catching, original and informative, it also needs to be easy to navigate, and fast to load.
Most organisations donât have the skills required to set up the most effective eCommerce site â thatâs where Suncoast Web Solutions comes in. We have the tools and the knowledge to build your new site so that it really works.
Get More InfoLocal SEO is a style of marketing that still revolves around the use of an SEO strategy, but the focus is on âlocalâ. And weâll let you into a little secret: search engines love Local SEO!
Google tells us that 76% of people who search on a mobile device for something nearby, visit a store within a day. A large percentage of those make a purchase. And get this, at least 35% of all Google searches are local.
These are very positive statistics that tell us local businesses are on shoppersâ radar â when they are professionally marketed and promoted. Just about any business can take advantage of a professional Local SEO strategy, and itâs a great way of optimizing a small businessâs limited marketing budget.
If youâd like to boost your Local SEO ranking, letâs catch up for a chat. The first thing we will need to do is check that your business is listed accurately on the web. This might sound obvious, but citation correction is very common.
Get More Info