- 27th Mar, 2018
On March 26 Google ‘officially’ announced the rollout of Mobile-First Indexing. Of course, we all knew about it – Google’s been working on it for a year and a half; it just wasn’t ‘official’.
What does this mean for you? Quite a lot actually! It means, if your website isn’t mobile-friendly now, you need to do something fast!
Mobile Friendly Websites
We’ve been banging on about responsive website design services for a good couple of years now. Seriously, every single business should have a mobile-friendly site by now but they don’t. A couple of years ago, if your website didn’t work well on mobile devices, it was inconvenient and frustrating for your customers, but not the end of the world.
A year or so ago, businesses who hadn’t used the services of a responsive web design company discovered that their search engine ranking was suffering as a result. And whether they were aware or not, they would also have been losing potential customers to competitors who did have mobile-friendly sites.
Well, guess what? With well over half of internet searches carried out on mobile devices, you’ve got to be in it to win it! In other words, you can’t leave it a moment longer to enlist the help of responsive website design services.
Mobile First Indexing
Traditionally, Google’s crawling, indexing and ranking systems used the desktop version of your website. However, Google discovered this was causing issues for its mobile users and, as you know, the user always comes first.
Mobile-first indexing means Google will use the mobile version of your pages for indexing and ranking, to provide an enhanced user experience. It doesn’t take a rocket scientist to realise that, if your site isn’t mobile-friendly, users won’t find you.
The websites best suited to mobile-first indexing are those designed by a responsive web design company.
How It Affects Ranking
Now, Google says ranking won’t be affected – it is simply migrating sites over to mobile-first indexing. But we know that mobile-friendly content nearly always ranks higher in search results when someone is using a mobile device. Can you afford to take the risk?
That’s okay, you say, I got a responsive website three years ago. Well, that’s good, but it’s not perfect. You see responsive website design services have changed. What was important three years ago may not be working as well in 2018.
This year, the best RWD – Responsive Web Design – will incorporate more micro interactions for starters. That’s kind of expected. This basically means a user can interact with a web page without reloading it. Sounds simple enough but it does require certain design skills and technology.
Are You Up To Speed?
There’s also a different slant on the use of colour and typography this year. That’s because certain fonts and shades don’t migrate well from desktop to mobile. It may sound minor but, as ranking is largely based on user experience, it’s worth taking note.
It goes without saying that loading speed and navigation are crucial factors to get right in mobile website design. Depending on your industry, you’ve probably got a fair few competitors out there. The last thing you want is for your website to actually drive potential customers away.
So is it time to engage the services of a responsive web design company? Absolutely!