- 11th Sep, 2018
Love it or hate it social media is here to stay and, if you’re in business, ignoring it is not a smart move. What you should be doing is wholeheartedly embracing it as part of your marketing campaign.
They are some who think social media marketing services is just a load of jargon. I mean, how useful is it really to promote your product on Facebook or Instagram or tweet about it? The fact is, it’s crucial if you expect to keep up with your competitors.
Here are a few reasons why social media marketing on the Sunshine Coast is so important:
Understanding Your Customers
Whatever you’re selling you need to fish where the fish are, and that means finding out as much as possible about prospective customers. Marketplace awareness is one of the most valuable tools social media offers, as it enables you to learn about their likes and dislikes, opinions, where they shop and what they buy.
Social media marketing services are one of the best ways to increase your business visibility. Even if you only promote it on Facebook, that’s a potential market of 15 million Australians!
Social media marketing doesn’t just build awareness of your company and your products/services, but also trust and brand loyalty. The more people get to know about you, and the more they see your business name crop up, the more likely they are to shop with you.
Following right on from brand awareness and loyalty is customer satisfaction. Through social media, more than any other way, you can start to build relationships with your customers. You can engage, inform and entertain them, offer incentives and rewards. Customers know they can post comments and ask questions and get a response – it’s the closest thing to shopping in a traditional bricks-and-mortar store.
Social media marketing on the Sunshine Coast is one of the most cost-effective marketing tools. The best approach is a mix of organic and paid social media marketing. Why not all one or the other, you may wonder. The fact is, there is absolutely no need to do all paid, as you will easily generate interest and traffic organically, particularly if you engage a professional SEO team.
Having said that, doing only organic social media marketing will limit your reach. Here’s an example: a case study was done on the major motorcycle brand Castrol. First, the company used only organic social media marketing for six months. They reached 2.7 million people and attracted 5000 new fans.
The next six months was a mix of organic and paid social media marketing; Castrol’s reach grew to 14 million, with 36,000 new fans.
Clearly, this is a given. With enhanced SEO rankings, more exposure and more satisfied customers, the more inbound traffic you will attract, and that will lead to more conversion opportunities.
Finally, should you go it alone? You could, but do you have the time, knowledge, tools and expertise to do it justice? Generally, it works out more cost effective to outsource to a team such as Suncoast Web Solutions. We know exactly what’s happening in the online world at any given time and will happily pass on the benefits to you!