eCommerce SEO

What Is An eCommerce SEO Campaign?

Hire a specialist in Search Engine Optimization and eCommerce Web Design

like Suncoast Web Solutions

Let’s say it’s a bit like a regular SEO campaign, only different! To clarify, whilst there will still be common keywords, there will also need to be some very specific keywords, to channel users towards your products.

A huge mistake many businesses make is to simply copy and paste the manufacturer’s description of their products. Big no-no. Google and other search engines hate this approach and here is why.

Those clever little search engine bots are watching you! If that content has been used identically elsewhere, they will know and you will be penalised.

Annoying perhaps, but understandable, too. Google is all about the UX – or User Experience. It doesn’t care too much about your business. So if you design your eCommerce SEO campaign with the customer in mind, you should do well.

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Actionable eCommerce SEO Guide

for Every Online Retailer

Nowadays Search Engine Optimization is the topmost priority for e-Commerce sites. Every eCommerce website owner needs to know the following, because it plays a huge part in determining whether your website will be a success.

On an eCommerce website, category pages are as popular and powerful as your Home page
Establish easy site navigation and a breadcrumb trail
Make the website responsive
Integrate product pages with social sharing
Create seasonal categories to maximize seasonal attention
Check regularly to ensure your pages are error-free

You must create unique product descriptions for every product
Use search-friendly URLs
Optimize your site load time by reducing the size of the images
Include deep links to product pages – blogging, social media, paid search
Keep your out-of-stock and discontinued item pages up and running
Secure your website with an SSL certificate to ensure a secure checkout available for your customers
Build a community – use testimonials and reviews to grow your family of happy customers

Actionable eCommerce SEO Guide

for Every Online Retailer

On an eCommerce website, category pages are as popular and powerful as your Home page
Establish easy site navigation and a breadcrumb trail
Make the website responsive
Integrate product pages with social sharing
Create seasonal categories to maximize seasonal attention
Check regularly to ensure your pages are error-free

You must create unique product descriptions for every product
Use search-friendly URLs
Optimize your site load time by reducing the size of the images
Include deep links to product pages – blogging, social media, paid search
Keep your out-of-stock and discontinued item pages up and running
Secure your website with an SSL certificate to ensure a secure checkout available for your customers
Build a community – use testimonials and reviews to grow your family of happy customers

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