Why Are Incoming Links Helpful?
Incoming links (links from other Web sites) drive more traffic to your site by increasing the number of paths to your site. In addition, they help you at the search engines.
An incoming link can be looked upon as a “vote of confidence” by search engines and will improve your ranking. The importance of the page linking to you, the nature of the page’s content, the number of links on that page, and the words that are actually linked (usually displayed with an underline) all affect how important that link is for your ranking on a given search.
While you may have no control over the importance, content or number of links on another Web site’s page, you may be able to have some say in which words or phrases are part of the incoming link using the technique below.
How Do You Get Incoming Links?
By posting unique, interesting content in the form of articles, archived newsletters, and F.A.Q.’s, you give other site owners a reason to link to your Web site. However, don’t sit back and wait for someone to link to you…take action.
Here’s a simple method to increase the likelihood of an incoming link: ask for it. Include a “Link to This Page” button on every page that you believe has worthwhile content.
Just seeing this prompt will encourage people to link to your articles. They may have enjoyed your article but it didn’t cross their mind that they could improve the quality of their own site by adding your link to their Resources or Links page.
The button or link should open a popup window when it’s clicked. This new window will contain a message from you along with the HTML code the visitor can place on their Web site to create the link to your site. The benefit to the other site owner is that he or she won’t have to write the code. The benefit to you is that you get to control the message, as well as specify which words will be linked.
What Words Should You Include in the Link?
Let’s say your company, Sunshine Coast Website Design Pty Ltd, offers consulting services to new businesses. As mentioned before, words that are linked carry more weight than words that aren’t. A link that includes your company name (as opposed to a link that just says “click here”) will give you a bigger boost when someone does a search for Sunshine Coast Website Design Pty Ltd
Likewise, a link that includes some effective key phrases will help you most when someone is searching for your services but isn’t familiar your company. “Business Consulting for Entrepreneurs and Start-Ups from Sunshine Coast Website Design Pty Ltd would cover all bases.
How Do You Write This HTML Code?
If you aren’t familiar with HTML you’re probably using a Website developer to help you with your site. Share this article with your developer and ask them to write the code for you. They’ll need to create the popup window as well as the HTML code for the other site owner.
Quality content is an essential part of any successful Web site. However, the creation of that content can be time consuming. To maximize the copy’s benefits use all the techniques we’ve reviewed and you’ll get the most of your Web site’s content.