- 5th Jan, 2018
2017 was an interesting year for eCommerce website development services. As well as the emergence of exciting new technologies and tools, there was also a greater awareness by businesses of the importance of good design.
Business owners are realising that off-the-shelf and DIY website templates just don’t cut it when it comes to creating the very best User Experience for their customers.
Without a doubt, our interpretation of ‘retail therapy’ is changing. Department stores and shopping malls are increasingly being taken over by eCommerce businesses, especially now that Amazon has landed in Australia.
Online shopping may be steadily increasing but so, too, is the number of online competitors. That growing market is good news for businesses, but it also demands better solutions to the challenges of competition.
Despite having a population of just 23 million or so, Australia is in the top 10 when it comes to online shopping. Sales reached over $30 billion in 2017. With at least 85% of Australians having internet access now – and the number of social media users at around 12 million – the potential is there for eCommerce businesses to do even better.
So how can you be sure your eCommerce site is really delivering? And what trends can you expect to see in 2018?
As with all website design, mobile-friendly optimisation will continue to be a priority this year. So if your eCommerce website isn’t hitting the mark in that area it’s time to enlist the help of a professional eCommerce website design company.
Your eCommerce website will need to offer the very best UX for the mobile user if you are going to compete. One of the ways in which you can achieve that is by enabling payments to be made by mobile phone. Done well this can significantly boost your conversion rates.
Improving the Online Shopping Experience
You should also consider giving your customers a more personalised online shopping experience. One of the things shoppers say they miss online, as opposed to visiting a bricks-and-mortar store, is the personal approach. More often than not they know exactly what they want but sometimes they need more help and information.
eCommerce website development services are currently exploring ways in which web pages can help customers with their purchase. You could describe it as ‘guided selling’ and, with increased use of chat-bots, you can expect to see more of this in 2018.
Following on from this there will also be a move towards making eCommerce websites more like actual stores. More features will be added to your web pages to enrich your customer’s shopping experience. Expect to see far more social media integration, along with more use of countdown timers and other shopping tools.
Videos Big in 2018
We saw far greater use of videos on websites during 2017 and this trend will rollover into eCommerce sites in 2018. Videos are a great way of displaying products and conveying important information, as we humans respond better to visual presentations.
This is just scratching the surface of what we can expect to see in eCommerce website design over the next year or so. As they say, you have to be in it to win it so be sure to seek advice from the best eCommerce website design company.