Social Media Marketing Campaign Trends

Do you actually remember what life was like before Twitter, Snapchat, Instagram and Facebook? Hard, isn’t it? Like it or not, social media marketing Sunshine Coast is here to stay. And however much you hate it, it has enabled business owners to take their marketing campaigns to the next level.

Who would have guessed when SixDegrees.com was launched in 1997 that social media would become what it is today? In December 1997, 70 million people worldwide used the internet. That was 1.7% of the world population. In June 2017, that had risen to 3,885 million users or 51.7% of the world population.

Seriously, how can any business NOT have a social media marketing campaign now?

Fish Where The Fish Are

Done correctly – which generally requires a social media marketing professional – this gives an organisation access to a huge potential market at a fraction of the cost of traditional advertising. Take Facebook, for example. It now has over 2 billion users. Imagine the cost of advertising your product to that many people via print media or TV!

It makes sense to advertise your organisation where your potential customers spend the majority of their time; fish where the fish are. But if you’re after the big fish you need to make your social media marketing campaign specific. This is where skill, knowledge and experience come into play.

It’s all about understanding the demographics of each social media app. It’s also about knowing the best times of day and the best days of the week to post. And remember, the popularity of a social media app can change overnight.

Facebook Still #1

As of October 2017, Facebook was still #1 in Australia, with 15,000,000 active monthly users. Next comes YouTube with 15,000,000 UAVs, followed by Instagram at 9,000,000. Interestingly, Twitter has started to lag behind.

As we move into 2018 the best social media marketing campaign will make more use of video. Studies show 43% of people want to see more video content whilst 51.9% of social media marketers say video content offers the best ROI.

Influencer marketing will also continue to grow in 2018, as more organisations realise how effective this form of non-invasive promotion can be. And the statistics support it. 70% of teenage YouTube subscribers say they trust influencer opinions more than ‘regular’ celebs.

Messaging Apps

That’s not all; 71% of shoppers are more likely to purchase a product based on a social media reference, whilst 86% of women use social media before making a purchase.

Here’s another one to consider for 2018: messaging apps. For marketing? You bet! More than 2.5 billion people worldwide use messaging apps. If you don’t tap into that you must be crazy! We can expect to see more businesses interacting with customers this way, with chatbots enabling those businesses to offer personalized shopping experiences.

It may also be a case of ‘move over Millennials’! Generation Z is about to enter the workforce. That means more spending power for an age demographic that loves social media.

If you’ve had cold feet about social media marketing Sunshine Coast in the past, it’s something you need to seriously investigate in 2018 if you don’t want to be left behind.

A Word From Our Customers

    
 
 
         
   Dean Hore 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've been using Suncoast Web Solutions for approximately 20 years now. The service we've received over that time has been second to none. Neil and his team have at all times, assisted us as we expanded, nothing was a problem, and always done in a very timely manner. I couldn't recommend them any high enough.
  
 
        
   Tomohiro Akutsu 
 
 
 
 Trustindex verifies that the original source of the review is Google. ⭐️⭐️⭐️⭐️⭐️ – Exceptional IT Expertise & Business Support Neil at Suncoast Web Solutions is truly outstanding. As someone with an IT background myself, I can confidently say that Neil’s depth of technical knowledge is on another level. His decades of experience shine through in every piece of advice he gives—always accurate, relevant, and tailored to the situation. What makes Neil stand out isn’t just his IT skills, but his ability to offer strategic business support through a technical lens. He understands what’s actually useful for your business and helps you move forward with clarity and confidence. If you're looking for trustworthy, expert support from someone who genuinely cares about your success, Neil and Suncoast Web Solutions are the team you can count on. I highly recommend them.
  
 
        
   mike whittingham 
 
 
 
 Trustindex verifies that the original source of the review is Google. Andrew and Neal of Suncoast Web Solutions have looked after our Website for the past decade,The service and knowledge is second to none.They have designed and developed our website to help our business grow with excellant results.
  
 
        
   Haley R 
 
 
 
 Trustindex verifies that the original source of the review is Google. Cannot speak highly enough of Andrew and Neil at Suncoast Web Solutions. Andrew espscially has been nothing but caring, patient and polite. We've had bad past experiences and these guys have turned everything around, couldn't be happier. Very trustworthy, which is hard to find these days, and worth every dollar spent. Finally feel like we're being looked after and our website and traffic to it hasn't been better! Would highly recommend these guys to anyone.. they've been in business a long time and you can see why!
  
 
        
   Megilz 
 
 
 
 Trustindex verifies that the original source of the review is Google. Andrew & Neil have been incredibly helpful. They both played a key role in developing the website for the business I currently work for, & the results exceeded our expectations! Without a doubt, this is the best web design company I’ve had the pleasure of working with. They are so understanding & attentive to detail. They give great advice & recommendations & listen to my ideas/concerns. Thanks guys, appreciate everything you do! 🙂👍
  
 
        
   Kane Townsend 
 
 
 
 Trustindex verifies that the original source of the review is Google. Neil and his team at Suncoast Web solutions were great to deal with. They definitely know their stuff when it comes to web designs. Highly recommend if you’re looking for a professional online presence.
  
 
        
   Custom Pool Cues 
 
 
 
 Trustindex verifies that the original source of the review is Google. I didn't quite understand the design process at first, so a little early communication would have helped that & it was lengthy however the end result was a great looking perfect functioning website that finished up with a meeting about the site with training.
  
 
        
   Keely White 
 
 
 
 Trustindex verifies that the original source of the review is Google. I cannot say enough great things about Suncoast Web Solutions! Neil and the team are always there to help and I always know I can trust them. They are so knowledgeable and experienced in all things website, digital marketing and hosting - we highly recommend them to anyone. 5 Stars!
  
 
        
   Chad Monroe 
 
 
 
 Trustindex verifies that the original source of the review is Google. Neil and the team at Suncoast Web Solutions have looked after and hosted our website for over 12 years now and their advice and services have been invaluable to our business. They have overcome technical issues to deliver the web features we desired. They assisted us to be involved in managing our website proactively ourselves, however if we got out of our depth they would jump in and take over to ensure everything was done correctly. I would highly recommend Suncoast Web Solutions for your web needs.
  
 
  
 
  
 
   Google rating score: 4.8 of 5, based on 34 reviews

Dean Hore

We've been using Suncoast Web Solutions for approximately 20 years now. The service we've received over that time has been second to none. Neil and his team have at all times, assisted us as we expanded, nothing was a problem, and always done in a very timely manner. I couldn't recommend them any high enough.

Tomohiro Akutsu

⭐️⭐️⭐️⭐️⭐️ – Exceptional IT Expertise & Business Support Neil at Suncoast Web Solutions is truly outstanding. As someone with an IT background myself, I can confidently say that Neil’s depth of technical knowledge is on another level. His decades of experience shine through in every piece of advice he gives—always accurate, relevant, and tailored to the situation. What makes Neil stand out isn’t just his IT skills, but his ability to offer strategic business support through a technical lens. He understands what’s actually useful for your business and helps you move forward with clarity and confidence. If you're looking for trustworthy, expert support from someone who genuinely cares about your success, Neil and Suncoast Web Solutions are the team you can count on. I highly recommend them.

mike whittingham

Andrew and Neal of Suncoast Web Solutions have looked after our Website for the past decade,The service and knowledge is second to none.They have designed and developed our website to help our business grow with excellant results.

Haley R

Cannot speak highly enough of Andrew and Neil at Suncoast Web Solutions. Andrew espscially has been nothing but caring, patient and polite. We've had bad past experiences and these guys have turned everything around, couldn't be happier. Very trustworthy, which is hard to find these days, and worth every dollar spent. Finally feel like we're being looked after and our website and traffic to it hasn't been better! Would highly recommend these guys to anyone.. they've been in business a long time and you can see why!

Megilz

Andrew & Neil have been incredibly helpful. They both played a key role in developing the website for the business I currently work for, & the results exceeded our expectations! Without a doubt, this is the best web design company I’ve had the pleasure of working with. They are so understanding & attentive to detail. They give great advice & recommendations & listen to my ideas/concerns. Thanks guys, appreciate everything you do! 🙂👍

Kane Townsend

Neil and his team at Suncoast Web solutions were great to deal with. They definitely know their stuff when it comes to web designs. Highly recommend if you’re looking for a professional online presence.

Custom Pool Cues

I didn't quite understand the design process at first, so a little early communication would have helped that & it was lengthy however the end result was a great looking perfect functioning website that finished up with a meeting about the site with training.

Keely White

I cannot say enough great things about Suncoast Web Solutions! Neil and the team are always there to help and I always know I can trust them. They are so knowledgeable and experienced in all things website, digital marketing and hosting - we highly recommend them to anyone. 5 Stars!

Chad Monroe

Neil and the team at Suncoast Web Solutions have looked after and hosted our website for over 12 years now and their advice and services have been invaluable to our business. They have overcome technical issues to deliver the web features we desired. They assisted us to be involved in managing our website proactively ourselves, however if we got out of our depth they would jump in and take over to ensure everything was done correctly. I would highly recommend Suncoast Web Solutions for your web needs.