“High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. In order for a page to possess those qualities, it needs to feature ‘expert’ content written by ‘expert’ writers.” – Google
When we say content is king, we don’t mean any old content. In the past, it wasn’t an issue, but try getting repetitive, poorly written, promotional content past Google now!
This is what Google says:
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site”.
This is what Google says:
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site”.