- 3rd Feb, 2014
With the World Wide Web more accessible than ever before and websites created daily on every topic imaginable; it is important to employ the right strategies to make your website stand out on the overcrowded super highway. Search Engine Optimisation (SEO) is a brilliant internet marketing strategy to help increase visitors to your website with better placed search engine rankings. The easier a website is to find through a search engine, the more likely you will experience increased traffic which can be converted to increased business.
What is Search Engine Optimisation?
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) “search results.” (Wikipedia, 2008) Quite simply, by using a variety of different tactics to “optimise” your website, this will encourage an increased number of relevant web referrals which in turn will give your website a higher ranking in search results leading to greater visibility on the web and more customers for your product or service.
A few SEO strategies include: regularly using appropriate keywords or phrases placed in concise, quality copy, ensuring content is of a good length and that pictures are relevant, using meaningful headings and subheadings, designing a website that is easy to navigate, and link campaigning.
Once defining the relevant keywords or phrases for your business it is important to use them throughout the content copy on your website. When the copy is scanned by search engines, having the right keywords gives your website greater significance when a potential customer conducts a search.
Further to this, ensuring that the website content is of a substantial length provides a greater opportunity to use the previously defined keywords and phrases. It is important to remember that while the size of content is focal, keeping your website easy to read and navigate will assist with web referrals.
Ultimately, link referrals from other websites assist greatly in boosting your websites ranking in search results. A link analysis algorithm is what creates search engine rankings. This means, the higher volume of quality web referrals leading back to your website, the higher placed your website will be in search results. So the cycle goes if you want to attract quality visitors to your website, you need to have quality web referrals.
Why SEO can increase your presence on the internet?
It goes without saying that a great product or service will sell itself, however without an impressive website potential customers will not be able to find you amongst the billions of websites now in existence. By using Search Engine Optimisation, you are giving yourself the best opportunity to show potential customers your product or service. An engaging website that is easy to find is one of the best tools for your business to succeed in this technological age.