- 7th Feb, 2014
As you no doubt already know, a website for your business can cost thousands of dollars, particularly when you take into account just how much time you’ll need to invest in the planning, programming, and design, not to mention having to load it up with quality content. As such, it only stands to reason that one of your primary goals should be to get a sizeable return on your investment. Internet marketing, particularly SEO, can help.
Of course, a professional website has the potential of generating massive amounts of money from around the world, 24 hours a day, 365 days of the year. As far as customer service and marketing is concerned, a professionally maintained website can be one of the best business investments you ever make.
Unfortunately however, it seems that many web development clients soon give up when they discover that there website isn’t getting nearly as much traffic has they had anticipated, and neither is it getting the business they were hoping for. In this case, one could say that the website is useless, and the efforts of the web development company were also worthless.
Let’s face it; there’s not much use in having a beautifully designed website if no one even knows it exists. Remember, there are currently more than 3 billion web sites on the World Wide Web and of course competition is growing rapidly. You need to bear in mind that your competitors are desperate to take your customers away from you, and if people can find their website easier than they can find yours, taking your customers away won’t pose too much of a problem at all. If you own a website which is lacking in traffic then you need to realize that you simply cannot sit back and do nothing about it.
So, what exactly can you do? Firstly, you could consider advertising your website, either on radio or in print. But this can run into hundreds of thousands of dollars just so you can grab the attention of the public for a few minutes. Alternatively, you could try making certain adjustments to your website in order to make it more appealing by changing the colour scheme and adding a few selective images. Although this might make it more attractive, it’s still won’t do much in the way of telling people your website exists.
Now, this is why you need to acknowledge the fact that SEO (search engine optimisation) is perhaps the one thing that can really and truly help you out. The fundamental purpose of SEO is to help your website rank highly in search engine search results when Internet users have entered certain search words or phrases. Contrary to what you may have heard, SEO is by no means rocket science, but it certainly is extremely time consuming due to the fact that it will require not only website analysis, but also extensive keyword research. Even though your website may enjoy a high search ranking for a particular keyword, you need to ask yourself if that is the only keyword which Internet users are typing into the search box. In other words, you need to consider all the other possible key words and keyword phrases that people may be using in order to find the type of product or services you’re selling. Now ask yourself this: does your website enjoy a high search ranking for all those search terms?
Providing you use a reputable SEO service, an average client can expect to see as much as a 50% increase in the number of enquiries relating to their product or service simply because their website appears on the first page of Google search results. However, how would you interpret matters if your business doesn’t receive an increased number of enquiries even though your website appears on the first page of search results?
You need to bear in mind that SEO is just one piece of the Internet Marketing puzzle which is aimed at ensuring you see a return on your investment. Let’s just say that if you’re just not managing to generate enough business even though you have a great looking web site, and even though your website ranks highly with the search engines, then it’s time to consider reviewing your site’s content. In order to do this, you need to try and see things from a customer’s point of view. For example, can your visitors clearly see just how easy it is to send an enquiry? Additionally, do your visitors find it easy to navigate around your website, and is the content you provide both helpful and informative? Remember also, if you don’t know what type of people will be visiting your website you’ll be unable to tailor your content accordingly.
Finally, providing you’re willing to do sufficient research and analysis, you will be able to improve the overall quality of your website, and that alone should be enough to improve the amount of traffic you receive, and of course, also the conversion rates which as you know, translates to receiving more business.
Wondering why your website isn’t getting any traffic? Find out how this Sunshine Coast SEO company can raise the profile of your new website.